SOCIAL MEDIA VIDEO IN WARSAW

Commercial project for the Naked brand (PepsiCo).

Campaign's background

Naked entered the polish market with a new compaign. The image of the campaign was very closely related to the rhythm of the city, street and strong personalities. That's why Pepsico chose Barrakuz as the main influencer and face of the campaign and Superstudios as a film production company. 

Our responsibility was to create the story of the main character and very specific, individual mood of the movie which they refer to the key visuals of the campaign. The film was targeted to the modern, urban-inspired social media users. 

We dealt with preproduction, location scouting, production, video and music editing. The final movie was colorgraded with flames&roses LUTs.