Wines of Israel

Wines of Israel is a promotional campaign organized and financed by the Israel’s government and almost 30 wine producers to educate the US citizens about the quality of Israeli wine. The project was implemented by Colangelo & Partners PR agency from New York, which asked to Superstudios for the entire photo & video production.

We said Yes! Of course! With pleasure! :)

What tasks did we have to do?

Creating six several-minute-long video productions
Creating short trailers for each part of the video
Creating dozens of short impression videos for instagram
Photo care of the project
Creating a KV for each of the 28 wine producers participating in the project
Logistics, photography, video editing, drone operating, postproduction

But how it all started?

1. Preparations and logistics

As destination filmmakers and photographers we are almost always scattered around the world, traveling the air miles from project to project. it was the same in this case. We started our trip to Israel in Majorca, where we had another project of several days.

Israel Wine Map.jpg — Our journey through Israel

For a week we have been with the camera in almost every corner of Israel. Starting from the north of the country, we were in the Golan Heights, in the middle we were in major cities such as Tel Aviv, Haifa or Jerusalem. We were in numerous villages, in the mountains, in the desert and the Dead Sea located in the east of the country.
Throughout our journey, we visited 28 Israeli vineyards, earned to recognize different grape varieties, different types of soil and the wine-making processes specific to a given vineyard. We have met countless grape and good food enthusiasts. It was fun!

2. One week under the heat of Israel

It was hard! The heat of almost forty degrees did not give any respite all the time. Sometimes you had to figure out how to work without overheating the cameras. Our daily plan was to visit at least five vineyards.

We developed a work system for each location, which consisted of: